Read an article last night about Batman being filmed for the IMAX screen and then saw a story this morning about Brendan Fraser's new movie being produced in new 3D technology.
Both are great examples of how film is moving toward becoming an experience that must be witnessed first-hand -- at the theater -- to grasp the whole effect and vision for the project. It also demonstrates how theaters are raising the bar in an effort to drive consumers back into the theater.
In the words of Brendan Fraser:
"What's been missing from movies lately is this feeling that we're all here together -- and that (it's so good) you have to go to the theater to see this. But, I mean, do you really want to watch a wide-screen movie on a screen the size of a watch?"
[Here's more on whether 3D is the key to driving people back to the movies.] -- CB
