Good article in the "Obama issue" of Rolling Stone about how he's organized his campaign. Regardless of your political persuasion, from a business and marketing perspective, the piece holds some good advice, including:
- Providing a clear direction for the brand from the outset
- Focusing on long-term goals
- Emphasizing authenticity
- Keeping a close eye on expenses
- Leveraging technology to engage people at a grassroots level
- Recognizing (and accepting) the viral nature of effective marketing
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