In case you missed it, Wal-Mart (er, Walmart) is trading in the logo it's used for nearly 30 years for a softer, gentler version that combines "Wal" and "Mart" into a single word minus the asterisk/dash. Brand New provides good analysis here.
The Walmart logo makeover is similar to what AT&T went through a few years ago, dumping the very bold "AT&T" for a kinder, gentler "at&t."
From what I've seen this afternoon, most reviews are positive as witnessed here, here, and here.
My take: It's a clear improvement. In the words of a colleague, the old logo seemed a bit "oppressive." -- CA
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