What I'm seeing :: Promotions

I was asked recently what I'm seeing more of on the promotional front.  For one, there's a lot more  experimentation and use of smaller initiatives threaded together or layered on top of each other.   This gives consumers the option of navigating the brand experience both horizontally or vertically.

Promotions within social media networks are undeniably hot.  So are promotions that tap into virtual reality environments.

A couple of common themes prevail:  One is involving consumers with your brand.  Another is using user- generated content (e.g., stories, videos, pictures) to showcase real-life brand affinity within a brand-hosted online environment. -- N.U.