Logo design trends :: 2008

Over on Logo Lounge, Bill Gardner has outlined 15 trends in logo design for 2008.  Here's his list (though these will make considerably more sense if you read his full piece, which is excellent):

1. Supernova
2. Fine Line
3. FoldOver
4. Global Expansion
5. Loops
6. Jawbreakers
7. Strobe
8. Nimbus
9. Stitch
10. Colorblind
11. Amoeba
12. Facets
13. Doodles
14. Flourish
15. Fibrous

According to Bill, "Colors are becoming more vivid. Desaturation has drained away, and the chroma factor pumped up.  There's an overall move toward cleanliness - in type, in line, in color - as if ideas are getting more and more succinct. It may be an indication of the degree of seriousness with which branding is now regarded.  Less is more common: less calligraphy, less Photoshop tricks, less artificial highlights."